Many people wrinkle their noses at the phrase "personal brand". Before their eyes, a picture of a cheerful empty-headed salesman immediately appears, who pushes himself to everyone around him unnecessarily. But this is not the case. I will share my opinion on why a personal brand is important for IT people and tell you how to maintain it with even minimal efforts.
I have been producing copyright educational programs for IT specialists for almost two years. I work primarily with people who understand why they need added value. Our teachers want to not only transfer knowledge and be part of the community, but also gain points in their goodwill.
Nevertheless, not all experts who come to our school to teach understand what such self-promotion will give them, what is the benefit and how to promote correctly. Let's start with the main thing.
If you are too lazy to read, I have a video on this topic.
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