The founder of Apriori Marketing, Dmitry Gorbachev, tells why we had difficulties in implementing CRM, what was done to overcome them and what was the result.
A year ago, we needed to implement CRM at one of our customers. We bought Bitrix24, selected implementation contractors for several months. We worked with two of them, but to no avail - we lost 8 months and ended up doing everything ourselves. In this article I will tell you what you need to pay attention to in order not to repeat our mistakes, how to save time and money when implementing any CRM system.
Do you need CRM
, CRM, , .
, , CRM. .
CRM . , , . , , . , . , CRM — .
: , «» , . . CRM .
CRM, . , 2019 13,9% CRM-. , 40%, — 90%. , 2019 63,7% CRM , 19,3% , .
CRM , ? : . ? .
, . . CRM. 2 80 , CRM .
: CRM, -. , CRM . — , , CRM.
, , CRM, CRM — .
. — , . , . , , . , .
CRM , . , . CRM .
, CRM . , . . , CRM . , CRM.
, , . . . , . , CRM.
CRM:
, — . . . . , CRM-. 24 .
CRM , . — , . , . .
CRM, :
, , CRM;
;
;
;
.
24 «» 15 «» . . 15 11.
-, . 5-7 . :
4 , , . 100+ . .
, . . , , , , . , , 100 000 ₽.
5 . . , « ». .
2 , . CRM, . , .
, , . - 2 , 3 .
. , , , , CRM. , , . , , .
, , . . .
, . , , .
, . , . , , . , .
CRM . — , , . : , , CRM .
CRM
3 2 . , . : , , , . .
— , . 15 , .
. . , . , , . , .
:
,
,
,
,
,
.
, . , , , .
3 . — . . , , , . , .
— , . . — . : , , . .
.
, . , CRM- — , . «», . , , . . :
. . , . , , . , .
. , , .
. . , . : . « ». — «». « ». — . .
— , . , , , . : , . .
. , . . , .
, . , CRM — . , , . . :
1
, , , . , , . , .
2
. , . , 2 . , . . .
.
, - . , , .
. , . API - .
, . . , . .
, CRM . . , , , . , , , . , , .
- , « » CRM, . . , :
. API, . . , , .
: + . CRM, , CRM .
, , .
. , , , . , , .
, , . : - , Apple Watch , iPad .
. , — .
, .
24 3 . :
-.
.
.
CRM .
CRM, CRM.
, CRM.
, .
.
CRM.
:
, - - . , - . .
, . -. . , , - .
CRM-. . , . CRM , .
, CRM, . , CRM, .
. CRM — . , , . .
Gamify the process to keep employees engaged. It is normal that people do not want to switch to a new system of work, so they need to be interested.
