DoorDash offered customers $ 16 pizza from a restaurant where it costs $ 24. The scooter rental service Bird lost $ 27 for every $ 10 it earned. Examples of companies providing an investor-subsidized service are numerous: Uber, WeWork, Airbnb, and others. Their whole "disruption" is selling a dollar for half the price.
The New York Times «Farewell, Millennial Lifestyle Subsidy». , Uber, Homejoy, Washio.
, Beepi « », Luxe, .
«investor-subsidized service». , — .
For years, these subsidies allowed us to live Balenciaga lifestyles on Banana Republic budgets. Collectively, we took millions of cheap Uber and Lyft rides, shuttling ourselves around like bourgeois royalty while splitting the bill with those companies’ investors.
-, , , , - . «blitzscaling», , .
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«DoorDash and Pizza Arbitrage». , DoorDash $16, $24. . DoorDash 30% . growth hack?
, GrubHub . Uber Eats, Postmates, DoorDash vc.ru 2019 . , , «», - .
DoorDash - . , , «» $1 70 .
«» , , «investor-subsidized service».
2017 Bird 15 $1 . , . 2019 The Verge , Bird 33 , 29 — , 25 — -. - .
, SPAC IPO, , Bird $9,66 $10 2019. , - , , Gross Transaction Value $37 , $100 .
, $27 , $10. ! , Bird « -».
. - , revenue variable costs. : $765 , contribution margin 14%. .
, . 2018 Bird , . Fleet Manager , .
: 30% Bird , 20% 20% , .
, Bird, , , .
Fleet Manager OneZero, . . , Bird $40 .
, , Bird . , . - S-4.
« -» , . $208 Bird $43 2020 . , , Bird Zoom 406 .
SPAC, Bird , $250 , IPO . Bird .
TAM, e-bike retail market , . :
Bird 40 Google. , . , Bird Google $2,3 , 25 10 . , Price/Loss , .
, , , 25 . , , . ? — Google! P/S . , Bird.
IPO . . : , , , -.
: Beyond Chips 30 . 25 , .
Beyond Chips , , 15 . - .
, .
Bird, Lime Uber Beyond Chips. Pitchbook : 10 - $100 12 , .
. , , , .
Kabbage, OYO, Brandless, Zume Pizza, Wag, Katerra, WeWork. , , SoftBank.
, , NextSpace WeWork. 2008 , . NextSpace , WeWork . , .
, , , .
, . , Bird .
. , . IPO M&A, . .
It is not known how long this will continue, but the era of venture decadence will surely end and we will remember it with a sense of nostalgia.
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