Why fuck is translated as hell or How and why to soften the localization of English language swearing in cinema

There is a lot of swearing in American films that appear on the wide screen. And swearing doesn't stop filmmakers from making money at all - quite the opposite. For example, "The Wolf of Wall Street" is considered one of the most obscene films in the history of cinema, but at the same time, its receipts amounted to more than $ 300 million.

But you won't hear swear words in Russian-language cinemas. The maximum is "devil" and "idiot". Today we will figure out why rough phrases are softened in localizations and how this affects the perception of cinema.

A little history of curses in cinema

When cinema was just beginning to develop in the United States, there was no censorship at all. They filmed what they wanted, and on the credits they also wrote what they wanted. 

But at one point, the authorities got tired of the licentiousness of filmmakers, and in 1930 the American Association of Film Companies adopted the so-called Hayes Code - a kind of collection of ethical rules that regulated what can and cannot be shown in films.

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This ain't Amsterdam, Vince. This is a seller's market. Coke is fuckin' dead as disco. Heroin's comin' back in a big fuckin' way.

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Now, if anyone here thinks I’m superficial or materialistic. Go get a job at fucking McDonald’s, because that’s where you fucking belong!

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- ED Words . june_2021 ED Words. 01.07.2021.

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