“In 2018, one large pharmacy chain decided to implement a mandatory service standard across its network that included cross-selling. No pharmacy customer consultation should have gone without cross-selling. The list of drugs for cross-selling was determined monthly. It was a list of dozens of items (mainly vitamins and dietary supplements). The list was developed professionally and covered clients of absolutely all categories and with any requests. So, no matter what request the client makes, vitamins / dietary supplements were logically selected for this request.
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