If you do not want your project to end at the design development stage, or if users do not run away from what they see to competitors, you need to choose a designer wisely, which I will talk about in this material.
In this article, I tried to systematize my experience of recruiting many designers for projects of the most varied complexity: from a package of banners, a landing page to a No-code platform interface without a technical specification. The material will be useful to those who are looking for a designer for a project for the first time or who receive a design that is not of the quality that they would like.
Understand - who exactly do you need
Designers, like programmers, are all different. Just as a 1C programmer will not write you a CMS in Python, a landing page designer will not make a CRM prototype that will be convenient to use.
Let's remember the following:
UX designer / UX engineer / UX analyst: they analyze requirements, write technical specifications, create CJM and, sometimes, prototypes.
UI designer: creates a design based on a prototype, technical specification, CJM and other information. Often, customers entrust the development of complex products from scratch to a UI designer, and this is the biggest rake you can imagine.
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