Where to start in digital asset lifecycle management and what is it all about? And many are familiar with the concept of Managed.
Today I will tell you about the Digital Asset Lifecycle methodology, which usually includes the following stages of working with creatives:
Idea approval / Assets audit / Valuation
Purchase / Creation of creative
Reconciliation / Editing / Modification
Delivery / Publication / Distribution
Storage / Archiving / Search
Repurposing / Reusing
Removal from service
Idea approval / Assets audit / Valuation
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Once you've got the most value out of your content, it's time to write it off. This stage is necessary for assets that use outdated brand and design elements, irrelevant slogans, etc. Unlike the storage and archiving stages, the decommissioning stage removes content from the search base or collections so that no one can accidentally use it for publication or when creating new content. The resource is still available, but it can be stored in a separate location and even compressed to save space on hard drives.