Shopify and MailChimp integration

Shopify is a service that allows you to create your own online store without programming knowledge. In it, you can modify the appearance of the store, add products, blog posts, connect billing. And since the development of e-commerce is hard to imagine without email marketing, Shopify makes it possible to use different mailing services.





Let's say you already have your store built in Shopify. It's time to get started with email marketing. We'll walk you through the integration of Shopify and the MailChimp platform.





How to Connect MailChimp to Shopify

The integration process between MailChimp and Shopify is fairly straightforward, all connections can be made through the ShopSync app. In the left menu of the service, select Apps, click on Visit the Shopify App Store.





We enter ShopSync in the search and install the application.





Click on the Connect button to link your Shopify account to MailChimp. Enter your username, password and select the account with which we want to connect. One profile can have several accounts.





That's it, the account is connected - it can be configured.





We select the list where subscribers will go, and the tag that is transmitted when subscribing. Some things can be customized in both Shopify and MailChimp. For example, the inclusion of a confirmation letter. It can be enabled / disabled both in the application settings and in the list settings in MailChimp. But it is more convenient, of course, to do everything in one interface.





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  • Create transactional emails (for example, abandoned cart or order alerts);





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