What will Russian children take in 2021? We analyze sales of textbooks on the exam on marketplaces

- , 2019 . , 2021 , , , - . . COVID-2019. , , , , , .





, , , . . , . . - -. , 8 . - .





, - - . ? .





" ?". SellerFox c 2021 . "- ". , . , , . , , . 6 707 , - 6 299 , - 4 166.





 ,       " "  Ozon,   1.01 - 24.05.2021 ,      SellerFox
, " " Ozon, 1.01 - 24.05.2021 , SellerFox

- 2021 . , - . - . 4 174 1 665 684 . - : 3 108 1 271 928 . , , , . , .





        " "  Ozon,   01.01 - 31.01.2021,      SellerFox
" " Ozon, 01.01 - 31.01.2021, SellerFox

2021 , Ozon :





  1. , ;





  2. , ;





  3. , ;





  4. , ;





  5. , ;





  6. , ;





  7. , ;





  8. , ;





  9. , ;





  10. , .





, , . ( ). Ozon, .





30 - , , . , . ?





        " "  Ozon,   24.04 - 24.05.2021,      SellerFox
" " Ozon, 24.04 - 24.05.2021, SellerFox

30 , , . - "". - . , - 1 . 595 127 452 . Ozon , , . . 445 203 807 . - . 414 156 304 . , , .





Wildberries . , Ozon, Wb . 6 . , , , .





 ,       " "  Wildberries,   1.01 - 31.01.2021 ,      SellerFox
, " " Wildberries, 1.01 - 31.01.2021 , SellerFox
 ,       " "  Wildberries,   1.01 - 31.01.2021 ,      SellerFox
, " " Wildberries, 1.01 - 31.01.2021 , SellerFox

- - 3 041 1 222 843 . : 2 090 1 120 638 .





Data on sales volume and revenue of goods in the "Educational literature" category of the Wildberries marketplace, period from 1.01 - 01/31/2021, data from the external analytics service SellerFox
" " Wildberries, 1.01 - 31.01.2021, SellerFox

2021 , Wildberries :





  1. , ;





  2. , ;





  3. , ;





  4. , ;





  5. , ;





  6. , ;





  7. , ;





  8. , ;





  9. , .





, , , Wildberries .





Wb , . , , . , . - "" . , , 7 .





Data on sales volume and revenue of products in the "Educational literature" category of the Wildberries marketplace, from 24.04 to 25.05.2021, data from the external analytics service for marketplaces SellerFox
" " Wildberries, 24.04 - 25.05.2021, SellerFox

30 817 162 067 . . - , 809 64 082 .





, . 2021 . , .





Yes, so far most of the tutorials are implemented by marketplaces - this is especially evident in the sales statistics collected on Ozon. But if you, as sellers, are really interested in this niche, then look at analytics differently. Analyze what subjects are of most interest to buyers and what learning problems do parents of first-graders face? Perhaps this will be the basis for you to create a new educational product or search for products that are sharpened to strengthen specific skills - writing or reading.





Any analytical data can be viewed from different angles. Think about how to apply these numbers to your experience.








All Articles