The market for children's products is growing every day, and with it the interest in children's products. Some experts believe that this is, of course, a pandemic. But not because everyone was locked at home and actively ordered goods online (although this also affects statistics), but because the number of expectant mothers and newborns increased. But we will leave this data to the statisticians, while we ourselves will turn our attention to retail analytics. Recently, the Data Insight agency published a study of the segment of online stores of children's goods. We will pay attention to his conclusions in this material.
The researchers used for the analysis data from 32 companies at once, which are included in the TOP-1000 Russian online stores, compiled based on the results of sales in 2020. The main and most global conclusion - the market has grown:
2020 - 30 ;
60 ;
2020 2 030 .
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