Companies often attract new users through referral programs: when the invitee and, sometimes, the invitee, receive bonuses, money or other goodies.
But which program works best: when do you benefit, your friend, or both of you? This was verified by researchers in 2018.
The research was carried out using the site collage.com, where users can make a collage of several photos. When a person has made a collage, he can order it to be printed on mugs, blankets and other products.
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While the results may vary by area - albums with cute family photos seem to attract generally outgoing empathic people who enjoy pleasing other people.
A source
Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments Jaehwuen Jung, a Ravi Bapna, b Joseph M. Golden, c Tianshu Sund