Many products are created in the food environment, but at the moment 99% of products are reduced to a new format of food, transport, medicine, housing, etc. Moreover, in Moscow, in my opinion, everyone solves two problems - where to eat and how else to drink. It is clear that in Russia the trade in wine and vodka products has always been, is and will be more profitable than anything else, but this industry is monopolized. What should a grocery store do? That's right - look for a niche for the product outside the intestines and genitals.
One of the main theses of the JTBD methodology is the thesis - a person performed this Job 1000 years ago. Then he ate what he himself caught and roasted over the fire. Now he eats in a burger, where the need to supply cholesterol directly to the liver is solved in a complex, modern way. And what will happen if we try to find the needs of a person that have not yet been resolved at all? The answer is obvious - we will either go broke or turn the market around.
A small lyrical digression: Dostoevsky, when writing her immortal works, in no way thought about solving the problem of digestion. Although, of course, he often worked at the level of the problem of reproduction, he worked masterly. And Dostoevsky still brings in a lot of money on a global scale, while even the best Bars of that period are closed.
Framework 1: Maslov's Pyramid
For those who do not know, you can find out what Maslow's pyramid is in WikiPedia >>
What start-ups and businesses are rumored in Russia now? That's right - everything is from the lower level of Maslov's pyramid. Food, transportation, rarely porn. Security projects are also underway, but with a completely incomprehensible result.
There are projects from the upper areas of the pyramid: esotericism, education, courses / training. Despite the fact that EdTech is actively developing, I pretend that this still refers to the lowest level of the pyramid. The respondents are just looking for how to get a job as a programmer and get money to have a tasty meal in a trendy bar on Strelka with a "Pathetic Chick" next to a nude statue of a "woman with a paddle".
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The first Framework is easy to use - Maslov's pyramid seems to pass through the School. The latter framework provides the most features. And remember:
Working with a business customer is much easier but less effective than working with an archetypal customer ...
