The worse the better. Marketing of 1C company on the example of the market of CRM systems

This article appeared after talking with comrades from the 1C franchisee group. Not so long ago, they invited me to an informal meeting, where they introduced me as the author of the publication "What is 1C and why it is bad." In the course of communication, I myself admitted that that article was not deep enough. In addition, since the publication of the post, my opinion has also changed somewhat. Therefore, he promised to analyze 1C software solutions from an economic point of view. Which I do with pleasure.





This approach will be of interest to managers and leading specialists of 1C-franchisee companies, i.e. people who work with this product as 1C partners. I also hope that the publication will benefit people who are exploring the possibility of becoming a 1C programmer and getting a job in 1C itself or in a franchisee company.





In the past, I myself have worked with 1C software products, and I, like many users and developers, were tormented by questions:





  1. Why are software solutions always so flawed?





  2. Why does any software solution from 1C need to be regularly updated?





  3. Why does 1C not offer software products that would cover a certain niche?





Moreover, the first and second questions, in fact, overlap only partially. And the third still causes a lot of controversy. 





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