Why should an IT specialist develop a personal brand? 5 reasons, 3 conditions, 4 tools

Hello dear reader! Today I want to share my thoughts and arguments on the topic of personal brand, I will tell you in more detail what it is and why it is needed.





So, the personal brand is you. Yes, yes, it is you. You are a brand. You have your own philosophy, attitude towards clients and even a logo! You are the face of your brand, mastermind, marketer and CEO! And clients are all the people around you with whom you interact. And, of course, your followers and friends on social networks.





Hmm, what kind of logo does each have? Well, for example, a fingerprint or a face. Your image, manner of dressing and even speaking is your corporate identity.



The bottom line is that each person is unique, each has experience and expertise in some area of ​​knowledge. How do you make a personal brand out of it?





Very simple! You can start by sharing your expert materials on social networks and on thematic platforms. But not only! Your personal life, your lifestyle are also part of your personal brand. 





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