Hey! Today we are dealing with the topic of personal brand in IT. It seems that everything is simple: you need to talk more about yourself on each "info corner", and life will get better. Projects, customers, money will flow like a river, and just people will be drawn. But what is the use of this in an industry where the demand for employees still significantly exceeds the supply? Understanding what a personal brand is and why is it in IT at all? (hereinafter - LB)
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