Roy and the "user experience" as a gift to Big Brother

Necessary warning - this article is the personal opinion of the author





Not so long ago, Apple introduced AirTags - another product from its ecosystem, which for some reason was practically ignored by the press. Remember the continuous streams of reviews before - on the new iPhone, iPad, Macbook and just Mac, on AirPods and Apple Watch, and now? It seemed to me an undeservedly missed event - and naturally, I wanted to fix it. No, no, no, do not make the "most correct survey" - let the Vistula do this.





The background and consequences of the emergence of this service are much more interesting.





Apple has made a quantum leap from a cloud service architecture, where there are clearly defined client and server roles, to a swarm architecture, where clients cease to be clients and become agents constantly collecting information and transferring it to the swarm owner.





It should be noted that Apple by no means discovered America by making a service with such a swarm architecture - all navigation services - Google Maps, Yandex.Maps and others - work on the same principle, transferring their location to the owner of the service and allowing him to localize transport difficulties (traffic jams). Apple has "just" begun collecting not only data from the device itself - but data from all nearby devices as well.





Now all Apple devices are turned into a huge data collection tool. Moreover, not only data is collected about Apple devices - but about all devices in general. This entire collected array is sent to Apple, where all available information is extracted from it, and the part that relates to Apple's geoservices will become available to users. Here's just one "but" - the company will receive data on all devices nearby. After all, no law forces a company to delete data if it is "depersonalized". You can't map a MAC to a user - that's it, there is no need to delete it.





Do you believe the collected data will be deleted? Me not.





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And everyone will have a choice - whether to sacrifice a particle of their rights, freedoms and opportunities in favor of another "cost reduction" and "user experience improvement" or to preserve privacy and technical and technological independence.








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