Twenty-fourth issue - we are talking about the profession of Traffic manager in the gaming industry. What is this profession, how much is it in demand? What does a Traffic Manager do? What does it take to get a job like this? You will learn about this and not only in the 24th issue! Guests of the podcast: Alexey Smoldyrev - Head of Marketing for 101XP and Maxim Vorobiev - Digital Director CityAds Media.
Leading issues
Vyacheslav Utochkin Oleg Dobroshtan Konstantin Sakhnov
The path of experts
: 2009 -. 2014 , . 2016 , -. 2019 , - 2020 101XP.
: . - 2008 . , . - 2013 Social Quantum. . .
-?
. . , . , . , ..
-
. , , , , core-.
:
CPI. . Facebook, . - , CPI. , .
:
(ROI). . .
, Retention . .
PC-
. . , , . , , . . .
- , . . : 20, 20 . 40, 40 . , .
- Adjust, Appsflyer, , . Steam .
-
. - . , 100, , 100.
: , , , .
-?
, . . - .
, ?
, . .
Junior-, ?
, , , , - , . , -: CPI, CPM, , .
-?
, , . , .
. 40-60.., 60-100.., 100-150.., 150-200 .., 200-250 .., 300+. . , .
?
. , . , . , , , Facebook Blueprint. .
: “, ! ROI .”
: “, , . .”
: “ : “ , ”.”
:
,
,
,
: @viacheslavnu
101XP [ ]
« »
« »
" ! "
Board Game Game Dev Sim (Game Industry Simulator)