Purpose of the article: to show how Risk influences decisions when designing new products and product managers in general.
What is the risk in creating a product?
Imagine that you are tasked by a stakeholder to create a new product “from scratch”, for example, for the sphere of pharmacies for the delivery and purchase of medicines. At the same time, you can choose any implementation method without looking back, choose any business model, and you even have examples or guesses that other business models and methods may well be more successful.
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As a risk reduction measure, this is the right way, since the risk curves in this case are superimposed and are able to compensate for possible losses, both personal (personal) and for the product, business as a whole. But if you look at examples of similar actions with financial risks, then, as a rule, the result will always be average in the long term.
To summarize, it's okay to take no risk when creating a product, and often right. We need to look for ways to minimize risk through differentiation and reduction of personal risk.