Introductory lecture
1. Idea
Once a young man I know turned to me and asked me to tell him how to solve the taxation issue when donations send money to support your mobile bot in a telegram? And then he also asked: how to protect your rights to an idea so that it is not stolen and used without permission?
After this conversation, we talked several more times with him and other guys who create applications and games, and my interlocutors got more and more questions as their products developed and potential investors and various intermediaries began to be interested in them.
Over the past decades, we have seen how intensively the offer of innovative services is growing, how many interesting ideas appear in the minds of students and young professionals. But we also see sad statistics that tell us that more than 80% of these projects die before they can become full-fledged startups long before they are called successful.
There are several reasons for this, and part of them is that the creation of a startup is associated, in addition to the risk of insufficient uniqueness of the idea, with the inexperience of young founders in promoting their products. Lack of basic knowledge in the field of law, economics, finance, psychology and marketing, limited resources in the early stages of start-up development for hiring professionals in these areas are the main problems awaiting the creators of business projects at the start ...
Knowledge of the product and the ability to manage, implement and sell are different things, although in business they are always accompanying. And here it is obvious how it becomes important that young people not only be able to create new products, implement high-tech ideas, which is greatly facilitated by the university environment, but also be able to wisely dispose of the result of their work. However, this does not only apply to business - in promoting your ideas in the scientific environment, it would at least be good to master the basics of presentation, negotiation skills, empathy and leadership qualities.
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