Ultra Famicom or 64-bit that shook the world

Of the three 64-bit systems of the fifth generation (Atari Jaguar, Nintendo 64, Panasonic M2), only Nintendo 64 turned out to be not only viable, but also commercially successful. And the reason for this was not so much the latent power of the console, but the global promotion of its brand under a single name. Thus, eliminating the discrepancy between Ultra 64 and Nintendo 64, Nintendo has forever put an end to the uncertainty with the name, moving to a single design layout and standardization of visual solutions.





But the real reasons for the rebranding were much deeper and more interesting. How much? Let's figure it out together.





This name, as opposed to Ultra 64, was planned to be used in the Japanese region.
This name, as opposed to Ultra 64, was planned to be used in the Japanese region.

For a long time, the marketing of console holders has been based on black PR, hype and empty bravado, sometimes misleading gamers. In the fifth generation, SEGA, ATARI and The 3DO company became the absolute record holders of such manipulations of gaming consciousness. But to successfully dominate the market, these three players lacked a "secret ingredient" that could not only trample the technological frontiers of a generation, but also become the basis of the upcoming nextgen. This circumstance, multiplied by the limited funding of current projects and the vague strategy of this troika, led to an inevitable shortage of competitive products. A powerful but expensive 3DO, a deranged Jaguar and a series of extensions for the Mega Drive / Genesis are clear evidence of this. Do I need to explainthat a similar situation was successfully exploited by the champion of patents and gaming licenses - the great and terrible Nintendo. True, I did not use it right away, but after 3 long years after the beginning of the 32-bit era.





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Despite the fact that Nintendo dotted the i's with its 3rd console, the press used both new and old names, both new and old images, long after Shoshinkai ...
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it went so far that the N64 gamepad began to coexist with the Ultra 64 and vice versa - the U64 gamepad with the Nintendo 64 console
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If you look closely, the confusion with the name after Shoshinkai only continued.

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It is noteworthy that in 2013 the Killer instinct franchise again hit the starter roster, but this time for the Xbox One console.








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