Digital casts of faces of citizens of the Russian Federation are accumulated in the national Unified Biometric System (UBS). It is planned to do this at the expense of banks and the MFC. The ministry expects that the base will become the main identifier of the person when receiving government and commercial services. Experts note that the business does not yet see the benefits of participating in the project. How the authorities are trying to motivate companies and citizens to transfer data - in this article.
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As an option, customer data from the database can be offered at the service level. The issue of confidentiality and protection of the PD received by the participant will be resolved by depersonalization of information. But here, too, confidentiality problems arise, since anonymized data (AD) is needed, according to A. Rybakov, the regulation of which has not yet been spelled out in the legislation. Anonymized big data will be really useful for companies that can conduct consumer analytics in this way.