How to understand when a "turning point" has come in your business or career

At the beginning of my career, I had no problems with the formation of a development plan. I selected certifications relevant to my goals, analyzed a list of topics and questions, on the basis of which I made a plan. After receiving an EMBA, the old proven method stopped working and was replaced by a long list of recommended reading.





Over time, I realized that it is not enough to mindlessly "swallow" another book. Ideally, apply the knowledge gained. Better yet, recap the experience. This is how articles appeared on Habré based on the books "Death by Meetings " and "Project Phoenix" .





What to do with those books that have not yet been used? An idea appeared to "consolidate" what was read in the form of a summari of the main ideas of the book. I decided to start sharing such summari with you. I will be glad to receive feedback and I hope they will be useful to you.





In this post, I bring to your attention a book by Andy Grove, CEO of Intel, "Only the Paranoid Survive . "





The main idea of ​​the book: sooner or later a "turning point" comes in business or career. If after its onset you cannot change, then most likely it will be the end of your company and / or career.





Andy Grove describes the crisis at Intel, when Japanese competitors squeezed the market out of the company. The tragedy of the situation is that the leaders of the company are not the first to notice the changes. More precisely, they are the last to know about such changes. Leaders do not see the harbingers of change. They are noticed by people on the "front line", but they are not always able to "reach out" to the leaders.





My examples: Japanese manufacturers of equipment and cars “pinched” companies from the states, Netflix “squeezed” the market from Blockbuster, Viber ousted Skype, and together with other messengers they “killed” the international calls market.





If you are on your guard and monitor the triggers of changes, you can rebuild in time and use the upcoming changes for your own good. To do this, Grove suggests using the six forces technique and the tenfold amplification principle.





It is important to analyze six forces or directions:





  • Customers are those for whom your product or service is of value. Even more - they are willing to pay for it;





  • Suppliers are those without whom you cannot manufacture your product or service. So, suppliers of online cinemas will be copyright holders and Internet providers;





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