The bad thing about the games of marketers is that the person in them ceases to be a person and becomes an object that needs to be diluted to the maximum, but so that he does not notice it. Moreover, young and old are engaged in these games and sometimes flirt to such an extent that customers begin to vomit.
Below the cut is an analysis of several notable cases, and we will start with one popular car sharing.
REM: , , « », , . – . , - , . .
«» «»
, . , , «» . , . . .
, . Solaris 8 . 15 .
- . : , , , , , , ( , ), , , (, Google ). , .
– ! . , , , «-, , ?» , . .
, . , 5 , 8 . . , , .
, , . , , , . , . , .
. , . . , . – , ? , . , – . , .
1000 100 1500 , , . , . .. : , , . 3,5% ( ). , 100 – , , .
, , . . , - . , , . , , - . , – , , . Have fun!
, 30%. .
0,5% .
, - , , … , !
, , 5%. , - , , - 0,5% . , , , , . , : « ?».
, , - . - , .
, , . , , , . , . , . « » .
, (, ). , - -, , , . , , .
, , . , !
, , . , , .
, . - , . , . .
,
– . , SMS , , , . . , , 10. , . , .
, . . , .
, , , , .
. .
– « »
– , - . , , . .
– , , . , , . , – . - . , , , , - . .
– , , . , , , .
« » . .
-, . ? . ? , .
-, – .
-, . , , . , , : , , , . «» , , .
, , : , , ( , , ), , . .
, , . .
. (, ), , ! ? , .
?
I sincerely believe that everyone can play. Himself not without sin. But the main thing here is to stop in time and not look at cannibalistic, but kind of cool examples of competitors or "Sharks that should swim among other sharks" (Harvey McKay had such a book). After all, there are a bunch of others - interesting and inspiring examples.
Clients for Life by Sewell and Brown is a good book to stuff your built-in neural network with good examples. It also includes "Delivering happiness" by Tony Sheya. In fact, there are many similar books, although something tells me that these times pass like good dreams.