Some time ago Yandex launched an automatic service for launching advertising on its projects: in search, Maps, Zen, Services and on the websites of the Advertising Network partners.
There is a massive amount of advertising even on TV. The video shows that the tool was conceived as a solution for microbusiness. When there is no hands (or money) to set up, and the budget is minimal. Undoubtedly, such a tool is very much needed.
But is it really budgetary and effective? About this under the cut.
The setup is really very simple.
We are looking for the right organization:
We select the purpose of advertising (the cost depends on the region and type of goods / services):
Planning a budget:
Example of cost for advertising only on Maps (dental clinic):
You can create an ad campaign, upload pictures and add ad text, but ... Not very budgetary for the region, right? Maybe the forecast of the result will please us?
Analyzing the statistics of J. Maps
Actually, in terms of the number of discovery transitions (when looking for “dentistry” in general), the picture is not very funny (for the above amount, you can get a much better result):
An example for the same clinic that we conduct in contextual advertising (the dates are the same as in the forecasts of J. Biznes):
And these are examples of phrases that go to the site (i.e. target traffic):
Advertising subscription for the site
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Managed campaigns with the participation of a specialist and a similar budget are still performing much better. The calculated data for the region are not budgetary at all, and even the forecast result is rather sad.
Payment immediately 3 months and without guarantees (this is about potential customers). Still, it is important for microbusiness to stretch the payment.
A microbusiness might have a website, and maybe even have a Metrica. But targeted actions - calls and requests - are often not tracked. Therefore, there is no question of optimizing conversions.
An advertising subscription for a website is definitely not the right tool to use right now.