Facebook ends support for Facebook Analytics: what is known at the moment

In the first week of April, Facebook announced that the Facebook Analytics tool would be unavailable after June 30, 2021.





The news was not particularly advertised. When entering Facebook Analytics, a plate appeared with information about the upcoming shutdown of the tool.





And also the corresponding information appeared in the help .





What is known at the moment

  • Until June 30, the tool can be used as before: all data and reports will be available for viewing and interaction. 





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In the meantime, Facebook Analytics is still working: you can continue to generate reports and download important data.








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