Bringing a site to the top of search results is the result for which SEO services are most often ordered. But not everyone can provide it. There are companies that only create the appearance of promotion. Low efficiency is explained by tough competition, although at the conclusion of the contract they promised a place in the top. To avoid wasting money, let's figure out if it is possible to guarantee the result of SEO promotion.
Why customers demand guarantees
Search engine promotion is the process of constantly updating a site in accordance with the requirements of search engine algorithms. They are regularly updated, as a result of which the factors that contribute to reaching the top are changing. Accordingly, the promotion methods are also being updated.
Not always site owners are able to competently assess the effectiveness of the contractor's work or have a great marketer on the staff. Therefore, in order to get at least some confidence that the money was not spent in vain, they require a guarantee. Is there any reason for this? Let's figure it out.
Are there any guarantees in SEO?
Let's say right away that no agency, even the most famous agency, can provide a 100% effective result. But everyone can promise it. Often on the contractor's website, you can see: “getting to the top 3 in a month”, “we will ensure eternal positions in the top”, etc. Clients are often led by beautiful promises and are already ready to conclude a service contract. But! The slogans "SEO-promotion with a guarantee" is a utopia.
Firstly, it is impossible to give guarantees without studying in detail the client's website, its target audience, business niche and competitors. In addition, additional factors need to be analyzed:
The age of the resource. Search engine promotion of young sites (less than a year old) is more difficult to perform.
Hosting. For successful promotion, it is better to have a dedicated server. Shared hosting resources are more vulnerable to viruses.
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