Perhaps one of the main questions of all Shopify store owners is: why does a customer abandon the cart and not make a purchase? Imagine if you went to a supermarket, filled up a full cart of groceries, but having already approached the checkout, you decided to leave the store altogether, leaving the store employees bewildered. On average, 70% of shoppers will leave the store without ever purchasing an item added to the cart.
Obviously, the problem of abandoned baskets worries many. The reasons for refusing purchases and possible ways to avoid this will be discussed in the article.
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