What is the difference between the promotion of products and services in the Russian Internet and the United States, what to prepare for when entering a new market, and what expectations should be formed? I will try to answer these questions with the help of specific examples.
Note: I have been professionally engaged in marketing for ten years, the last four of them have been in the US market, and have been developing my SaaS startup for two years in parallel. So I test all the approaches outlined in the article on this product and often write about it on Habré .
Working with the media: difficult, expensive, image-based
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Choose the tools to advance your level . If you have a small startup, without large-scale successes and the best technology on the market, then it makes little sense for you to get into Forbes and TechCrunch. Better to invest resources in content marketing, SEO, lead generation. This will allow you to get users and customers faster and cheaper.
Today, we have touched on only a few important marketing and sales organization issues in the United States. In the next articles, I will talk about the importance of inbound communications, launching ads not to drain the budget, working with users to reduce churn, upselling strategies, etc.