Guitar, invoice and robot: how Fender tuned in to smart technology

Did you know that 2020 was the most successful year  in terms of sales volume for the 75-year history of the American guitar maker Fender? In order not to go crazy in quarantine, people found salvation in music: someone sang on the balcony, and someone took up the guitar, watched video tutorials and learned to play. In such a fruitful year, Fender had a lot of work. To create the famous Telecasters, Stratocasters, as well as products for previously acquired brands (Jackson, Gretsch, Charvel, Hamer, Squier), the corporation cooperates with two thousand suppliers around the world. These are wood producers from different countries, including Russia, manufacturers of speakers from Italy, paints and varnishes, tube amplifiers and much more. Each month, several Fender finance staff in Scottsdale, Arizona,receive about a hundred e-mails with invoices (invoices from suppliers) and reprint information from them into accounting systems in order to settle accounts with partners on time. You will be surprised, but recently all this painstaking work was done by hand. This caused many inconveniences, which we will list below. And Fender, which has long been using modern technology to make instruments, develops mobile apps for tuning guitars and learning how to play, decided to innovate in its settlements with suppliers.develops mobile applications for tuning guitars and learning how to play, decided to innovate in settlements with suppliers.develops mobile applications for tuning guitars and learning how to play, decided to innovate in settlements with suppliers.





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