In 2020, ad blocking tools cost publishers worldwide $ 75 billion in lost revenue. In Russia, the numbers are more modest, but on average 25–30% of Russians block ads on PCs and mobile devices. This means that publishers can lose a third of their ad revenue.
Why you need AdBlock
Most users are tired of intrusive ads or too many of them - they just infuriate, cause negative emotions and interfere with the consumption of content. From endless pop-up windows, autoplayed video ads with sound, and in general any advertising, the user is saved by its blocking tools - AdBlock.
Publishers can also be understood: CPM is leaping, the development of high-quality content is getting more expensive, and Google and Yandex are updating their search engine algorithms. You have to constantly look for new sources of income, and where only these searches do not lead.
How AdBlock works
The way ad blockers work is, in theory, pretty simple. Each AdBlock solution has a list of ad request urls. When a user visits a site, the blocker compares all web addresses requested from this site with its list. If the requested address matches the AdBlock data, the request is blocked. For publishers, this means losing all ad impressions.
How can you make money from users with AdBlock
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