Hello to everyone who reads my articles not for the first time! For those who are here for the first time, I will add to the greeting that everything written below is the result of my personal experience and the experience of several dozen teams, which I had a chance to spy on as a mentor, mentor, business angel and, I hope, just a friend of the founders.
, . , , , , , , , , .
« ?», , , , , , , . , . !
(Traction)?
Traction «» « ». «» – , . , , – «» road map. « » .
(AngelList) . , , , . , . , , , , , , , , .
?
«», , , , ? , — , - , , .
:
, . navigator.huntmap.ru. . , , , . - . , , , . , , ?
, — Garmin, , , . , , , , , . ? , .
, , . ? ! , . , , . , .
. , , , . , , .
, , , . , , . , .
?
, , . . , , . , . , , . . , , , . , , .
, : , , .
— , , : , , , . . , . :
ARPPU (. Average Revenue Per Paying User) —
DAU (. Daily Active Users) —
CAC (. Customer Acquisition Cost) - , , ,
LTV (. LifeTime Value) — : .
, , , .
, , . , , .
:
«», 5%.
, , «» Conversion rate.
UTM.
, , , , , .
- , , . . , . , , . , .
— , , . , -, «», .
?
, , , . , . . ?
, , CAC LTV. , , , . , , , . , - . , , 1 , , , , .
, - . , , . , , , . , . ? , .
, ? , , . , . , 100% . 5-20% , . , , 9 10. , .
, .
, . , -, , , .
, , , , . — , . MVP , , , . , , . , Facebook, 2006 Microsoft 0,9 , 2007 15 . , 5-10%, 10 . , .
: , ? , FFF, , . , , , , .
, no code . , «». , 3%. , , , , , . , , . , , .
, , -, , , , . , , . , , .
, , SEO. , , .
, , , , :
, , — , , , ! Microsoft Windows MacBook? «» ! MVP, « »! , , . , , . StartupKotiki !
This is the 7th article in a series of materials for early stage startups, to be continued. Subscribe, ask your questions, I will answer everything, I promise.