The faces of the new millionaires
In the 1980s, QVC and other shopping channels allowed millions of Americans to sit and shop while watching TV. Teleshopping made crazy money and became one of the most popular hobbies among housewives and retirees.
1990- . , «» , , .
, , . , . : - , $600 . .
IT- ( ). Douyin, Taobao Live Kuaishou . 35% - . Facebook, Amazon Shopify , .
( ) 3% e-commerce. Instagram, Shopify, Facebook YouTube — . TikTok , , . .
. $36 2021 ( eMarketer). , $363 . , 2019-. 300 .
Xiaohongshu,
, , . 2020-, -, . (Taobao Live, Douyin) . , .
— «, »
- , . 36- , Viya. , . 80 Taobao Live. , — , $5,6 .
2019- $6 . , . 2020- , . 2020- 3,87 ($595 ). — $1,6 .
. , , . , 430 000 1 . , , — 814 20 .
Tesla, Procter & Gamble - Viya, . , , . - Tesla 4 .
- . . , , , , . 200 . , — . . , .
, — , « » — . , . , .
. . - . . 18 ( ), . . 2012 . Taobao 2016 , . .
, . «», , . , -. , , «5, 4, 3, 2, 1!». , . , . — .
- , . , Taobao, Alibaba. , . , . . , .
. Xiaohongshu. «» — . , , , — , , .
- , , , . , - . , 2020- Xiaohongshu 40 — ( Pinterest — 15 , Facebook — 38 ).
Amazon Facebook . Instagram, , , . Amazon — : , , .
, , , — . , . , — Alibaba, , . , .
Alibaba . Shopify TikTok. Amazon Amazon Live 2019-, , . Facebook . Shopify, Instagram.
?
(!) , , . , , , .
, , 29- , AliExpress , . «» . — $2500 $5000 . . $300.
— 20 000 ( Xiaomi). , , . AliExpress 20 . 3 2021- 90 . .
«» — . 2019- 364 000 . , . . :
. — $20. , . . , . - , , .
, . . , Data Insight, :
, , .
, , Wildberries Ozon, .
— . . , , , .
, , . , : , -.
— , . . , , , — , - ?
