Lent began in Russia and marketers went on the warpath. Everyone is trying to change the positioning of the product so that it seems to the store visitors the most suitable for the lean table. We personally witnessed a situation in which the buyer tried to explain to the cashier that he was interested in chips with onions and herbs, because bacon, sour cream and cheese did not suit him.
, - . , . . “ / ”, .
, , . . , Ozon . 8 15 48% . , , . 2021 .
Ozon 14 . . ? - . 10 1 - .
. Ozon . , , . - .
, . - 4 , 6 258 . . , Ozon - . , - . ?
" ". , . Ozon . . , . . , . 15 000 .
. Ozon, . . . , 20 000 14 .
. Ozon - . , - , . , « » 15%, «» - 27%. , 14 . , Ozon. , .
-, , , . . , , - . , . - . - .
, - . , 14 , , . - , . .
Of course, it is impossible to argue that all these changes in the indicators of demand and sales volume are associated with the transition of buyers to a lean menu. Keep in mind that plant-based foods can be bought by healthy lifestyle advocates and vegetarians. This analytics will not tell about who the final buyer is yet. On the other hand, I really want it to be used by as many sellers as possible. After all, it is much easier to forward statistics and figures published in the media yourself than to recalculate the losses that the seller may incur simply because he trusted exaggerated or inaccurate information and started selling unprofitable goods.