Digital transformation is both a threat and an opportunity: under its influence, some companies (for example, Nokia or Kodak) go bankrupt and others become world famous (like Booking or Google). We will consider an action plan that can take a company from a vulnerable position to a new opportunity, step by step.
Step 1. Change your personal perception
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Then the burger begins to be sold in several pre-selected restaurants. It is still not included in the company's complex supply chain, it is simply prepared by a few chefs in the kitchen. In the test restaurant, you can immediately assess the perception of the novelty. Only after the proven success will the product be fully refined and included in the logistics flow. It's fast and cheap to develop. If the idea turns out to be bad, it will become clear very quickly!