Unprofitable children's platform for creating computer games Roblox went public on the third attempt, and its market valuation immediately beat all the most daring predictions. It now costs more than Take-Two (publisher of Grand Theft Auto) and Ubisoft (developer of the Assaisin's Creed series) combined. Under the cut - about how the startup, which is often called the "new Minecraft", was able to achieve such a result.
Welcome to the metaverse
Roblox is an entertainment platform that was invented by American entrepreneur David Bazooka. Part of its gameplay is based on creating new games and worlds that users share with friends and strangers. The name of the product is compound: it is a confluence of "robot" and "blocks".
To figure out what kind of product it is, you need to rewind to 1989. It was then that David Bazuki, together with his brother Greg, founded the Knowledge Revolution company. She developed a two-dimensional simulator of physics experiments, which began to be used in American schools.
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