Every day more and more traditional goods and services are sold in the digital space: just a few years ago, no one could have imagined getting a new profession through online courses, but today it is an everyday reality. Almost every blogger has his own online course, not to mention large corporations that open their own online platforms not only for employees, but also for everyone (a vivid example is Yandex.Practice).
This means that any product and any industry can be transformed by information technology. Why is this happening and why are the conditions of competition changing so radically?
Information technology creates three main transformational effects:
Costs are drastically reduced;
The speed is maximized;
Customer service is transforming and improving.
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As you can see, in order to be successful in the new era of technology, it is not enough to just be fast and cut costs. The winner is the one whose business is built around the client. It is important to build long-term and trusting relationships with each of your customers, not just selling them goods or services, but helping them solve problems, achieve goals and get a positive experience from communicating with you. Yes, it is not easy, but modern technologies can help you in this difficult task, the result of which, we are sure, will exceed all your expectations.