The overall sales growth in the local e-commerce market grew by 49% over the year. The market was raised by "Household goods" - we analyze which

The number in the title is the results of January 2021, which were summed up by the Association of Internet Trade Companies. Experts even calculated the volume of the local market at the beginning of this year - 211 816 million rubles.





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49% . - 142 434 . 211 816 . , . 2021 . 





2021 :





- - 246%;





- 158%;





- 140%*





- 68%.





, . , , . 21%, 12%, 7%.





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SellerFox “ ” ( Ozon), 2021 . . , Ozon.





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Sales statistics for the "Home and Garden" category of the Ozon marketplace, 1.01.-31.01.2020, data from the SellerFox analytics service
" " Ozon, 1.01.-31.01.2020, SellerFox

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Statistics of sales volume and revenue of subcategories of the "Home and Garden" section of the Ozon marketplace, 1.01 - 01/31/21, data from the SellerFox analytics service
" " Ozon, 1.01 - 31.01.21, SellerFox

, , , . . . 3 633 638 2375 .





Statistics of sales volume and revenue of the “Home and Garden” category of the Ozon marketplace, 1.01 - 01/31/21, data from the SellerFox analytics service
“ ” Ozon, 1.01 - 31.01.21, SellerFox
Statistics of sales volume and revenue of the “Home and Garden” category of the Ozon marketplace, 1.01 - 01/31/21, data from the SellerFox analytics service
“ ” Ozon, 1.01 - 31.01.21, SellerFox

Wildberries , - . , . , - "", "" " ". - "", " " ( WB - ) " ". .





Statistics of sales volume and revenue of subcategories of the "Home" section of the Wildberries marketplace, 1.01 - 01/31/21, data from the SellerFox analytics service
“” Wildberries, 1.01 - 31.01.21, SellerFox

. Ozon, . 8500 13 315 434 . zon . . , , , Wildberries . .





Statistics of sales and revenue of the "Home" category of the Wildberries marketplace, 1.01 - 01.31.21, data from the SellerFox analytics service
“” Wildberries, 1.01 - 31.01.21, SellerFox
Statistics of sales and revenue of the "Home" category of the Wildberries marketplace, 1.01 - 01.31.21, data from the SellerFox analytics service
“” Wildberries, 1.01 - 31.01.21, SellerFox

.. , . C SellerFox , "". , , .





Statistics of sales volume and revenue of the “Household Products” category of the Yandex.Market marketplace, 1.01 - 01/31/21, data from the SellerFox analytics service
“ ” ., 1.01 - 31.01.21, SellerFox

- ( ) . 174 3 924 450 . . - . .





Statistics of sales volume and revenue of the “Household Products” category of the Yandex.Market marketplace, 1.01 - 01/31/21, data from the SellerFox analytics service
“ ” ., 1.01 - 31.01.21, SellerFox
Statistics of sales volume and revenue of the “Household Products” category of the Yandex.Market marketplace, 1.01 - 01/31/21, data from the SellerFox analytics service
“ ” ., 1.01 - 31.01.21, SellerFox

, , , 2021 e-commerce . 100 , -. OFD.ru, e-commerce 70240 . , 18 690 . .





That is, sellers find the strength and determination to go out with goods to electronic platforms. Someone immediately turns out to be in the black, someone is let down by the popularity of the product and the trends that buyers are chasing and which are difficult for sellers to follow. With analytics and planning, all this is a little easier. The main thing is to know where and what to look for. If you trade in the category of household goods, you already have the primary data - look above. Selling other products - analyze right now.








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