Hi everybody! My name is Yulia Prima, I have been in marketing for 6 years, now I am developing the 13chats messenger marketing service. In this article I will tell you about a recent study on online chats, their potential and development vector in the coming year.
So, your site is ready. It's time to decide which communication options to implement and start getting the first leads.
The options are:
call;
call back order;
online chat;
pop-up forms for collecting contacts;
social media widgets;
transition to messengers.
In the pursuit of higher conversions and better usability, there is a temptation to use as many tools as possible. They say that the user himself will choose: to call, write or leave contacts and wait for the manager to contact him.
In reality, the abundance of buttons and widgets looks scary - you don't know which cross to click first .
It is only worse if the window cannot be closed. Or when, when trying to escape from an intrusive site, several more "hold" messages and lead catchers appear.
I agree: in 2021, the struggle for user attention has intensified. But common sense dictates that pop-ups are best left for exceptional cases, and a callback and / or online chat are the main methods of communication.
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Online chats are gradually adopting the functions of chat bots to become full-cycle tools: from initial consultation to payment and automatic return of buyers to the sales funnel.
If you are looking for new solutions for your own or a client's project, I hope that the information from my research will help you form an effective strategy and properly organize the process of introducing an online chat into a website.