It is not often that you notice the solutions offered on the Tilda platform, but in vain. Why is that? What is Tilda in general and who is it for?
Immediately, we note that this material is by no means advertising, but is Tilda's analysis as a solution for business.
In short, this is a website builder that has gained great popularity in recent years in Russia and the CIS countries in particular. Of course, the main offer of the company is that any beginner who has never before had any experience in web development and digital in general can make a landing page for himself or his small undertaking. It would seem, what does it have to do with agencies or studios? Let's figure it out.
Everything again comes from the professionalism of specific participants in the development, be it a designer or a marketer. In any business, experience and skill are required to do their job well. A person who has never worked with meanings, does not know what a prototype is and, in general, has no idea what design is and what it consists of - he will not be able to cope with the task at hand. Yes, of course, Tilda provides in its range of solutions in the form of ready-made blocks from which you can assemble a small MVP (minimum viable product), but such a product is unlikely to be able to compete with average sites in the niche for which this site is intended. It is precisely in such cases that teams come to the rescue with their expertise in solving these problems. It would seem that for what some teams charge 200,000 for development on a conditional free platform?
Let's first define the type of customer who applies for this service. Let's take as a basis a "newbie" who had no previous experience in creating his own site, does not know about all the subtleties and nuances. In turn, the maximum that he had previously heard about sites is that he needs a person who understands computers and that there is some notorious code there. For the most part, it is for this reason that in the future the customer will resist and try to neutralize any attempts to make a website either in code. For some reason it is very important for him.
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Savings on more than half of the development team, cutting off the programmer and layout designer. At the same time, using 2-3 pairs of hands of qualified specialists, it allows you to get a product for a very modest budget, accessible to many who develop their business.