Large contracts for custom development for American businesses that come to us from SEO allowed us, an IT outsourcing company with 170 employees in 2017 (now 300), to be covered with a little fat. It gives us the ability to invest in the development of analytical tools for our own needs and set up a scalable lead generation process. It all started with me as a technical SEO, and continues with the creation of a marketing team for me and for my methodology. Since the head of a B2B company in the field of custom software development invests in this, it works in the Western market, and it can be scaled, then maybe it will be interesting for you?
Where did you get the idea that SEO can give enteprise contracts?
How can you tell if a potentially large customer came from SEO and not other channels?
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PS Please share your karma or comments if you want me to tell you more details about how we developed our custom SEO / Marketing BI solution (relatively inexpensive to develop) based on SQL Server (Data Warehouse + OLAP cube) and Excel, with which we faced difficulties in its development, how it works now and what are our plans for it.