The review was compiled primarily for online store owners. The purpose of the review is to provide an objective assessment (as far as possible) of proven methods of promotion, without embellishing the positive aspects and hiding the shortcomings, so that the entrepreneur can make more informed decisions in Internet marketing issues, based on the survey data.
The review provides the relative values of business metrics due to the fact that:
The advertising budget and traffic volume will differ when promoting throughout Russia, separately in Moscow, a city with a million or a small city.
The cost of specialist services will depend on who will do the work - an agency, a freelancer, an employee in the state, or you will do it yourself
The quality of traffic will depend on the quality of work, experience and expertise of specialists
The time to launch will depend in most cases on the size of the product matrix and regions of promotion - the more products and more target regions, the more time it takes to prepare the launch
By the cost of traffic, I mean the amount of the advertising budget (where it is required) and the cost of specialist services for setting up an advertising tool.
First, the advertising channel as a whole will be considered, then separately the advertising tools of this channel.
Directories
Business metrics:
Traffic volume: low
Traffic quality: high
Traffic cost: low
Start time: fast
Profitability: high
Pros:
"Hot" audience (high probability of placing an order)
No special knowledge required to set up
Minuses:
Great competition for free hosting (in view of the ease of adding an organization to the directory and passing moderation)
Impressions are rigidly linked to the region of presence
1) Directories / Yandex Directory
Benefits:
Quick launch (1-7 days with moderation)
Most of the possibilities are available with free hosting
You can upload a price list - a catalog of goods with photos, descriptions and prices
Can be added without a physical address as an online company by selecting the target region of operation
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