Analysts studied marketplace sellers and their progress in 2020. Pet supplies, cosmetics and metal detectors made a cash register

Recently, the research agency Data Insight decided to look not at individual parts of the trade industry, but at the sellers themselves, without whom there simply would be no trade. Given the restrictive measures that gripped the country in 2020, marketplaces played a special role in trade. Representatives of offline businesses and large networks also reached out to them. Why and why?

, . , 2020 .

- . , 2020 .

89% .

55% .

, 80% , .

, 2-3 5. Wildberries.

, . , , .

48% c . AliExpress.

, , .

, , AliExpress, Ozon .

?

. -, , -- , . 2360 . -, - . -, , 8 2020 .

, 2020 . . , . - , . ?

, . 58% . , , , 2020 e-commerce . .

Marketplace seller online survey, September 2020, n = 2360, Data Insight data — - , 2020, n = 2 360, Data Insight

2020 ?

0 2. , .

The index is calculated as a weighted average estimate of the growth in sales for sellers in a category, data from Data Insight — , Data Insight

, . , , . , . , , - - . , , .

- . .

Marketplace Seller Online Survey, Sep 2020, n = 100, Data Insight — - , 2020, n = 100, Data Insight

Marketplace Seller Online Survey, Sep 2020, n = 168, Data Insight — - , 2020, n = 168, Data Insight

Marketplace Seller Online Survey, Sep 2020, n = 143, Data Insight — - , 2020, n = 143, Data Insight

. ? SellerFox 6 2020 . , . .

2020 ? ,

. Ozon. , . , - . , . . , - . - , . .

Analysis of the category "Products for animals" of the Ozon marketplace, data from the analytics service "SellerFox" — " " Ozon, "SellerFox"

Analysis of the category "Products for animals" of the Ozon marketplace, data from the analytics service "SellerFox" — " " Ozon, "SellerFox"

Analysis of the category "Products for animals" of the Ozon marketplace, data from the analytics service "SellerFox" — " " Ozon, "SellerFox"

, Ozon Wildberries, , . WB , . - . - , .

Analysis of the "Pet Products" category of the Ozon marketplace, data from the "SellerFox" analytics service — "" Ozon, "SellerFox"

, Wildberries . . , Ozon " ". , , Ozon. WB .

2020 ?

. , , Data Insight , . - . , . , . , Ozon.

Analysis of the "Sports Goods" category of the Ozon marketplace, data from the "SellerFox" analytics service — " " Ozon, "SellerFox"

Wildberries . , . , . , Ozon, , . WB, , , .

Analysis of the "Sports" category of the Wildberries marketplace, data from the "SellerFox" analytics service — "" Wildberries, "SellerFox"

, - - . , . , " , ". , , 2020 . - . - .

Analysis of the "Sports" category of the Ozon marketplace, data from the "SellerFox" analytics service — "" Ozon, "SellerFox"

Analysis of the "Sports" category of the Ozon marketplace, data from the "SellerFox" analytics service — "" Ozon, "SellerFox"

, Wildberries - . , , , Ozon, .

Analysis of the "Sports" category of the Wildberries marketplace, data from the "SellerFox" analytics service — "" Wildberries, "SellerFox"

2020 ?

, , . . , . , . , - .

DI estimate for the 1st half of 2020 based on the classification of the most visited product pages (from 600 to 4000 for each marketplace) — DI I 2020. ( 600 4000 )

, . - . . , ?

Online survey of marketplace sellers, September 2020, n = 2360, the old name “Beru” was used in the wording of the survey — - , 2020, n = 2 360, – «»

, - . , . , " ", . , , .

Data from the research agency Data Insight — Data Insight

Online survey of marketplace sellers, September 2020, n = 2360 * The wording of the survey used the old name - "Beru" — - , 2020, n = 2 360 * – «»

, . , , . , , AliExpress Wildberries. , . AliExpress , , - . . .

, e-commerce. , . , , , - . . , . , , .

Online survey of marketplace sellers, September 2020, n = 2360 * The wording of the survey used the old name - "Beru" — - , 2020, n = 2 360 * – «»

. Forbes . , . 1 , - .

2020 . . , Forbes , - . , ? , . , , .

, , . , .

All Articles