The site and its components are an intangible asset of the company. If we look at the statistics from 2017 to 2019, we will see how much the share of intangible assets in the world's largest companies has increased. Thus, in APPLE, the percentage of intangible assets increased by 15% over two years, in Microsoft Corp by 12%. In general, the share of intangible assets in the total assets of companies is striking: it varies in the range of 65-90% and is often more expensive than the entire tangible property of the company.
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In order to take your business to the next level of income and build consumer confidence in the brand, you need to make sure that you use every way you can to protect your assets and value them at real value. Losing your uniqueness - intellectual property - is easy, but restoring it is already much more difficult.
Register it and take it into account as soon as possible to realize its maximum potential and prevent others from getting ahead of you.