Slight rise and slight fall of the Zavtra brand. How We Didn't Become Wallet Millionaires

In 2015, my friends Ilya Petrov and Mikhail Geisherik launched a brand of accessories. In this column, I reflect on our experience, reflect on what we did and what didn't, and I don’t give any advice.





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First product - minimalist wallet (right)
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We started with a Boomstarter campaign, in which we raised a little more than 500,000 rubles
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  • 2016 β€” 5 303 756





  • 2017 β€” 6 199 548





  • 2018 β€” 5 748 598





  • 2019 β€” 3 003 401





  • 2020 β€” Β±2 200 000





Chart for charting lovers

 BellroyHardgraftDistil Union  Secrid, Zavtra β€” .





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5 years before MagSafe.  IPhone wallet
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2016 year
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Zavtra Madrobots.ru - . Lamoda.ru, Kupivip.ru.





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«» Zavtr Kickstarter

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Kickstarter Bobby XD Design. , $800 .





2017 Clickpack Korin Design, $1 .





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In September, I brought together sales data for two of our most significant platforms - Madrobots and Wildberries.
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Data on gross profit from each platform as of September 2020
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