“But you speak to me without respect…”: why are communication rules needed and how to follow them?

How to spoil your image in the eyes of a subscriber for a long time? Send emails at night, litter your mailbox on weekends, send 8 mailings in one day. But if you want the reader to remain loyal, set the rules for communicating with him and follow them with the help of the “Unified Communications Policy” from DashaMail .





A tool for limiting the number and time of delivery of messages in DashaMail - Unified communications policy
A tool for limiting the number and time of message delivery in DashaMail - Unified communications policy

Why does the company need a communication policy?

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For example, Wildberries sends an average of two bulk mailings per day + transactional emails and triggers according to the situation.
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Bobby Brown sends emails with the same regularity as Wildberries (twice a day), but the message that arrives at 04:00 is annoying, not encouraging to buy.
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B2B mailings sent on the night from Sunday to Monday have high efficiency: by the beginning of the working week, the employee has all the relevant information on hand, and the letter will not get lost in the flow of other correspondence.
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The letter arrives early in the morning: the subscriber will be able to immediately assess the plans for the day.  For a specific area, the time is quite appropriate.  The main thing is that the notification sound does not wake up
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