I am writing for those who are trying to set up work with technical content in a team with a limited budget. I'll tell you about what to grab onto if your developers refuse to write articles on Habr for branded mugs and stars on the honor board. I will not give magic answers to all questions. But I will try to suggest where the path to an inexpensive corporate blog may begin.
Who am I and why am I talking about this topic?
Hey! I help companies write articles on Habr.
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From this we can conclude that numbers for a single published article will give you little information. Therefore, when improving your corporate blog, get ready for the path of experimentation - for constant competition not with strangers, but with your own results.
Finally, let me remind you that we are talking about blogging, not about creating professional content. Large companies invest a lot of time and energy in this, raising the bar for the quality expected by the reader. But you don't have to compete with them. The main thing is that the content you create has meaning.