How to attract graduates to Russian corporations and research institutes

This post is essentially a transcription of a speech that I prepared for a roundtable at the Army 2020 forum that took place this summer. The round table was devoted to non-financial incentives for attracting young specialists and university graduates to defense enterprises, and to domestic high-tech corporations in general. It was proposed to discuss the application of world experience and the role of national history in this matter.





The issue related to the adoption of foreign experience, I will touch on it first of all.





The Hofstede model is often used when solving issues related to intercultural interaction. The model assesses the cultural values ​​of a society in 6 dimensions, each of which affects the behavior and perception of its individual members. Using this model, we will try to evaluate which approaches can be more and which less effective.





Gerome Hofstede led the research department at IBM and developed this model to improve intercultural interaction within a multinational corporation, it is now adopted in arms around the world, and sociologists have conducted research on this model for 93 countries. The model allows one to formalize the difference in the mentality of different peoples and to better understand their perception of the world.





We are now interested in Russia.





Measurements according to the Hofstede model for the Russian society
Measurements according to the Hofstede model for the Russian society

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A propaganda billboard that appeals to the patriotic feelings of youth
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Does a successful scientist work in the laboratory on the right or in the left?
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Scientists from the US military institutions publish much more

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  • It is a mistake to believe that an appeal to images from the past can influence the decisions of people in the modern world.





  • It is necessary to increase the prestige of work in Russian institutions, and this can be done in part by organizational measures. It is necessary to improve the efficiency of spending by institutions, change the goal-setting system towards more flexible planning, and give scientists the opportunity to realize their ideas and earn a name for themselves.












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