Case: increasing the capitalization of a DeFi startup by 300%

Could a newly launched startup with a small audience quickly grow its market cap? It turns out that it can.



The team managed to increase the customer's capitalization by 4 times - and with very strict cost KPIs. And the keys to success were audience research and a comprehensive marketing strategy. 





 





Objective: to increase the capitalization of stablecoin

DeFi ( ) โ€“ , , . (=) CoinMarketCap





- , . , $11 . - , KPI : $70 $1000 . 





1 .

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, 4 , 30 , . : , . . 





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: Google

, , , Google Facebook . Google Ads , :





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  • . , 70% . , .





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Google Ads  4 . ( 30%). 





Facebook . , ยซยป, ยซยป .., , Facebook . 





: $9 000. . , - KYC. , Google VK.





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. , (.. ). , ยซ ยป. : โ€œ โ€œโ€, ?โ€, โ€œ ?" โ€œ !โ€. 





: 9000 $0,12 .





Results of one of the ad groups from the Vkontakte advertising cabinet

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YouTube, Telegram Twitter. , , , , , .





4 :





, 360 โ€“ , . :





4 :





  1. /-. (, , ..), , . : , 10%, โ€“ 15% 24%. 





  2. SEO- . , , , โ€“ , YouTube.





  3. UTM-. . , โ€“ , , - UTM- . 





, : , $50-100 , , . 





: , . , , . , 2020 ., , . 





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-, , . , , , , . 





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13 ,  Seeking Alpha (26 ), Before It's News (4 ), HackerNoon (2,9 ) . 6000. 









- PR Newswire. $1500, . 150 :





 





: . , ( ) ยซยป - , . 2 , .





โ„–2: , . 





(SEO) / SERM

, . SEO/SERM 40-80%. 





, , .   80% Google Yandex . 





, :





  • . , ยซยป ( ). :





  • . Google , , , . : , ProductHunt, Crunchbase GitHub. -10 .





  • : Tjournal, Medium, VC.ru ..





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3 .

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/ , 12%, $15: ., .





Google Ads, A-ADS, Twitter . 





Telegram.

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2000 .





, , . UX, . 





/-: . 90% .





, , , FAQ , .





: , โ€“ . , , AdvCash . 





e-mail, AdvCash, . , , , , . , AdvCash, . 





, $50-100 . , , . 





, VIP- . , ( ), . . 





- - . 1 = $1 $50 , , , . , , .





- , : $1,2 . 





: 3 , , . , KPI $70, , $1000 .





The regions to which the project was promoted are highlighted in red: the countries of the CIS, North and Latin America, Spain, Portugal, Germany, Turkey, Vietnam, Great Britain, Singapore and India.
, : , , , , , , , , .

KPI, 5,5 : $1,87 . 





4 : $11 $42 . 





. , SEO, , -, , , , . 





Of course, this method is much more complicated than regular banners or paid articles, and requires the participation of the entire team. But in the highly competitive fintech industry, only such complex campaigns can bring tangible results. 












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