How to create effective CTA: 10 approaches that work

A Call To Action (CTA) is a call to action that can be used to take a user to a site, get feedback, encourage a purchase, etc. We will tell you how to correctly formulate a CTA and where it is better to place it.

Guidelines for creating an effective CTA — Best practices for creating an effective CTA

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Sometimes one word is enough: conference announcement - a call for registration — : –

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The call contains all the information that will prompt the reader to click on the button — ,

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The imperative mood can be taken as an order. Make sure the text doesn't sound ambiguous. — . , .

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The call to use the bonus correlates as much as possible with the purpose of the letter - informing the subscriber about the gift. — – .

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More appropriate would be a button "Image of the week", "I want to take a look" or "Get inspired" — « », « » «»

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Too small a button is also a minus. If users find it difficult to click on it, they will close the email — . ,

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