CRM is not ...

CRM systems in a business environment are somehow especially attracting attention: some consider them scary programs of total control, others think that CRM is a notebook for customers, someone thinks that it should work by itself and it is advisable to make more coffee ( well, or at least count the grains directly in the pack). Certain company executives sacralize CRM and do not accept a single request, report, or even a question, if they are not submitted through the system. 





Agree, a strange attitude towards a working tool?





Some people believe that CRM looks like this from the inside: an adding machine, social media controls, a customer notebook, and a bunch of gears.  Basically, not too far from the truth
Some people believe that CRM looks like this from the inside: an adding machine, social media controls, a customer notebook, and a bunch of gears. Basically, not too far from the truth

CRM is not a notebook

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